Focusing on backgrounds

Trade journals The Media Trend Journal has a new look With the September issue, the Media Trend Journal (MTJ) trade journal published by Media Daten AG has a new look. Both the look and the content structure have been revised. The layout has been streamlined and the individual sections have been integrated into a clear and consistent magazine dramaturgy. "The MTJ is all about content over form," emphasizes Urs Schnider, Editor-in-Chief of the Media Trend Journal. This was consistently implemented in the content revision - the streamlining meant dispensing with short news items. The actual strength of the magazine thus comes more clearly into focus, and the eye is consistently drawn to the mostly picture-free multi-page articles. The new MTJ concentrates entirely on media analyses and multi-page background reports.
The graphics and tables have also been redesigned: Their uniform and clear structure makes them easier to read.

Kathrin Fischer