Daily news in the newspaper
Television stations abroad have been doing it for a long time. SF now also advertises Swiss newspapers late at night.
Television stations abroad have been doing it for a long time. The conflict between publishers and Swiss television SF regarding the Tagesschau news portal is currently simmering on the back burner. The parties are still waiting for a decision from Bakom, where a complaint from the Swiss Press Association is pending. In the meantime, SF has taken a step towards the publishers - albeit unintentionally and without ulterior motives.Since August 21, the night edition of Tagesschau has been showing close-ups of the front pages of up to four Swiss daily newspapers. "The introduction of this press review as part of the upgrading of the night edition of the Tagesschau did not happen against the background of the conflict between publishers and Swiss television," says Heiner Hug, Editorial Director of the Tagesschau. Rather, this was an editorial decision.
The idea of showing what the press writes the evening before or early in the morning is nothing new. Numerous foreign television stations, such as RAI or Euronews, have been doing this for years. According to Heiner Hug, SF simply didn't come up with the idea of introducing such a section earlier. "If the press review is perceived as advertising for the newspapers presented, I think that's great."
After all, up to 100,000 pairs of eyes watch the late edition of the news program on peak days. At present, around a dozen Swiss-German daily newspapers send the front page of the next day's edition to the Tagesschau editorial team by 11pm. There is simply not enough time for a profound analysis of what has been written before the broadcast starts at 11.45 pm. "Our press review is therefore not comparable to that on the radio," says editorial manager Hug.
Swiss press reacts positivelyThe Swiss Press Association is positively surprised by this new program element. "We appreciate this kind of coexistence," says Daniel Kaczynski, Managing Director of the publishers' association. After all, the press also regularly draws attention to the Swiss television program.
However, this "positive signal" does not change the fact that publishers are still hoping that Bakom will put Swiss television in its place and formulate clear rules on how far the content on the www.sf.tv website may extend. In this context, the ordinance on the new Radio and Television Act, which provides for a ban on advertising and sponsorship in "other journalistic offerings", i.e. on SRG websites, is entirely in the interests of publishers.
Ambivalent relationshipSRG and Swiss publishers have an eventful history when it comes to press reviews. When the Swiss Broadcasting Corporation was founded in 1931, the concession stipulated that SRG stations (at that time only radio) were only allowed to obtain the raw material for their information broadcasts from the Swiss News Agency. Swiss radio was prohibited from expressing opinions. This also meant that there was no scope for a press review - because such a review would have conveyed opinions, those of the newspapers.
When the licensing regulations were later relaxed and nothing would have stood in the way of a press review, publishers reacted with skepticism or even rejection. They feared that the excerpts of newspaper articles presented would deter radio listeners from reading the newspaper, as they had already heard the content.
Nick Lüthi
The idea of showing what the press writes the evening before or early in the morning is nothing new. Numerous foreign television stations, such as RAI or Euronews, have been doing this for years. According to Heiner Hug, SF simply didn't come up with the idea of introducing such a section earlier. "If the press review is perceived as advertising for the newspapers presented, I think that's great."
After all, up to 100,000 pairs of eyes watch the late edition of the news program on peak days. At present, around a dozen Swiss-German daily newspapers send the front page of the next day's edition to the Tagesschau editorial team by 11pm. There is simply not enough time for a profound analysis of what has been written before the broadcast starts at 11.45 pm. "Our press review is therefore not comparable to that on the radio," says editorial manager Hug.
Swiss press reacts positivelyThe Swiss Press Association is positively surprised by this new program element. "We appreciate this kind of coexistence," says Daniel Kaczynski, Managing Director of the publishers' association. After all, the press also regularly draws attention to the Swiss television program.
However, this "positive signal" does not change the fact that publishers are still hoping that Bakom will put Swiss television in its place and formulate clear rules on how far the content on the www.sf.tv website may extend. In this context, the ordinance on the new Radio and Television Act, which provides for a ban on advertising and sponsorship in "other journalistic offerings", i.e. on SRG websites, is entirely in the interests of publishers.
Ambivalent relationshipSRG and Swiss publishers have an eventful history when it comes to press reviews. When the Swiss Broadcasting Corporation was founded in 1931, the concession stipulated that SRG stations (at that time only radio) were only allowed to obtain the raw material for their information broadcasts from the Swiss News Agency. Swiss radio was prohibited from expressing opinions. This also meant that there was no scope for a press review - because such a review would have conveyed opinions, those of the newspapers.
When the licensing regulations were later relaxed and nothing would have stood in the way of a press review, publishers reacted with skepticism or even rejection. They feared that the excerpts of newspaper articles presented would deter radio listeners from reading the newspaper, as they had already heard the content.
Nick Lüthi
