Rotor toasts to Degen beer

Following a strategy presentation, the Zurich-based communications agency Rotor was commissioned to position Degen Bier as a new beer brand in the premium segment. From packaging and market launch to long-term brand management, Rotor is developing all communication tasks for the new microbrewery. Its specialty: the various types of beer are brewed unpasteurized and unfiltered and are clearly aimed at a niche audience thanks to the characterful and unique recipes. The first results will be on show from the fall.