Animal world moults to color
Switzerland's largest animal magazine is now published entirely in full color. For *Tierwelt*, which has been in publication for 116 years, this marks an «epochal change.».
The largest animal magazine in Switzerland will now be published in four colors throughout, which is an "epochal change" for Tierwelt, which has been published for 116 years, as those responsible write in their press release. The accompanying national advertising campaign, which starts this week, was devised by the communication designers from the Erat Design Group in Arbon.
With a certified circulation of almost 74,000 copies, Tierwelt reaches 364,000 readers every week. It is therefore also of interest to the advertising industry in this sector. It is published and owned by the Swiss Society for Small Animal Breeding (SGK).
