Cash daily strikes a blow

The Cash Group is getting a free addition. At 6 a.m. on September 8, the printed edition of Cash daily will be available at over 1,100 Valora kiosks in German-speaking Switzerland. Additional distribution points include airports and large companies. The initial print run of 100,000 copies is expected to stabilize at 75,000 copies - provided everything goes according to plan. The aim is to reach one million people with an interest in business.
But before that, Cash daily has to pass the market test. And this is where ringier Verlag focuses on diversified access to free news from the world of money, the mind and profit. The offer is multimedia, which means it consists of a free morning newspaper, live paper on the Internet with daily stock market TV, web TV, podcasts and links. For mobile readers, there is Cash daily mobile, which mainly consists of stock market news and current economic information. And because all this has to be financed, there are also various new forms of advertising.

The Cash daily editorial team consists of 16 people. They are headed by Rüdi Steiner. The Cash daily editorial team reports to the editor-in-chief of the Cash Group, Dirk Schütz. The managing director is Christoph Bauer.

Ringier has announced further information for today, Thursday evening, at 6 p.m., as part of the launch event.