Swisscom brings Betty TV to Germany
Swisscom Fixnet is stepping up its efforts in interactive television. It is acquiring Zurich-based Betty Holding. Betty TV is also set to launch in Germany in early 2007.
Swisscom Fixnet is going on the offensive in interactive television. It is buying Betty Holding, based in Zurich. The subsidiaries Betty Technology in Zug and Betty TV in Munich are managed via this company. Betty TV is also to be launched in Germany at the beginning of 2007. Cooperation agreements are in place with the ProSiebenSat.1 Group stations, on which Betty Holding also carried out acceptance tests in 2004 (see Betty TV is TV fun and an advertising channel).
Successful market launch
Swisscom Fixnet justifies this step with the successful market launch of Betty TV in Switzerland. Since its launch in June, the service has been available in Switzerland on SF1, SF zwei, Sat.1, ProSieben, RTL, Star TV and Tele Bärn. Over 5,000 customers have already been won over to the interactive remote control and the competitions, polls and surveys (see
Betty TV has 5,000 users). Interest from the advertising industry is also high.
In 2005, Swisscom Fixnet acquired the only Betty TV license to date from Betty Holding and founded Betty TV AG in Zurich for distribution. Swisscom has now taken over the inventors of the remote control with screen and is launching the service throughout the German-speaking world.
