"Cash daily is born!"

On Thursday evening, Ringier celebrated the birth of its multimedia offspring Cash daily at a large-scale event at the Neue Börse Zurich. After the large audience had enjoyed a sumptuous buffet, the official event began with a speech by publisher Michael Ringier, who emphasized his belief in the future of the printed press. But he also struck a different note. Especially with regard to the new offspring, whose hour of birth was drawing ever closer. Unfortunately, electronic paper has not yet reached market maturity, said Ringier. But what is not yet will certainly be. Nevertheless, Cash daily is already a piece of the future. The future that needs to be shaped.
The printing of the first edition of the free newspaper could be followed on screens. The first copies were flown by helicopter fresh from the press to the Zurich Stock Exchange and distributed to the guests at 8.30 p.m. after Michael Ringier had cut the cake.
The first impression Not a bad start, the paper was appealing. The advertising partners, for one. The first issue of the print edition cannot complain about a lack of advertisements. 10 of the 24 pages are filled with advertising. But the editorial side has also done its job. The articles are short and informative and most of them refer to additional multimedia elements that are available on the website. Although Ringier emphasized in its speech that the free newspaper does not consist of agency material, the numerous texts in the margins are exclusively material from the agencies Reuters and AWP International.

The "Switzerland" section takes up the first few pages, followed by two pages of "International". This is followed by two half-page spreads with Dilbert cartoons and a My Society box. At 20.40, the guests are already reading the news about the Cash daily party - a somewhat strange feeling to be reading about the party where the drink has just been refilled.
This is followed by three pages in the "Move" section, which deals with mobility issues, before the "Money" section takes up three pages. The final page is "Stock market", with the
Stock market weather. This is illustrated with the usual symbols for weather news.
Does the multimedia model work? The question will have to be answered over the next few months when the paper has found its readers and it becomes clear whether the link with Internet Livepaper, podcast and mobile really works. The moment of truth begins at 6 a.m. when the print edition hits the newsstands (see
The fact that Ringier is very keen on networking is also evident in the launch competition. With the "Boarding Pass" handed out, you are supposed to register on a Cash website. And also subscribe to the news on your cell phone. Then, until the end of the year, you will be repeatedly asked to engage with the site. And whoever collects the most points will win the trip around the world.
Kathrin Fischer