Loss of press diversity reduces advertisements

In an interview with Südostscheiz am Sonntags, publisher president and head of the Südostschweiz Media Group Hanspeter Lebrument commented on the Swiss press landscape. In particular, he laments the loss of press diversity. This was reported in a press release from the news agency SDA. In Lebrument's opinion, the Swiss press landscape is dominated by the mainstream. And this is having an impact on advertising figures - negatively, of course. If a topic is taken up by a major newspaper, all the other newspapers write about it too. The newspapers often write in a similar direction.

The diversity of the Swiss press has suffered, Lebrument continued. Today, the mainstream dominates to a large extent. Difference, contrast and interesting reporting have fallen by the wayside. This is also having an impact on advertising figures.

However, there are other reasons for the decline in commercial advertisements. Lebrument mentions the new providers from the Internet sector in particular.