European online radios gain listeners
20 million people across Europe listen to the radio online. While European online radio stations had 15.1 million listeners per week in 2005, that number has already risen to 20.4 million this year.
20 million listen to radio on the Internet across Europe. While European online radio stations had 15.1 million listeners per week in 2005, this year the figure has already risen to 20.4 million. As reported by Netzwoche, this was announced by the German Federal Association for Information Technology, Telecommunications and New Media (Bitkom) in Berlin on Monday. The figures come from the German market researcher Goldmedia.
According to forecasts, the online radio audience across Europe is set to rise to 31.9 million people by 2010. Bitkom sees the reason for the boom in the fact that online radio has discovered Web 2.0 and encourages listeners to participate, creating communities in which participants discuss music and news.
Due to the spread of fast broadband connections, the listenership will continue to grow: According to forecasts, there will be 31.9 million listeners in Europe in 2010.
