JWT+H+F invites you to the Mazda Casino
The Zurich advertising agency JWT+Hostettler+Fabrikant has designed a campaign for Mazda under the motto "Casion". The aim is to get customers in the mood to play.
The Zurich advertising agency JWT+Hostettler+Fabrikant (JWT+H+F) has designed a large-scale campaign for Mazda under the motto "Casion". The aim is to lure customers into the showrooms after the big summer break and get them in the mood to play, according to a press release. As a basic element, JWT+H+F has developed an insert to showcase the respective models from the Mazda range. This will be inserted into the SonntagsBlick and Matin Dimanche newspapers and magazines such as Schweizer Illustrierte, Facts and L'Hebdo, and dealer advertisements, showroom material such as ceiling hangers in the form of tokens, window stickers in the casino look, car stickers and a competition kit with exclusive prizes have been produced to ensure that dealers are also infected by Mazda casino fever. Dealers can also inform their customers with a themed invitation and entertain them with a rental casino. The microsite www.mazda-casino.ch provides Internet surfers with casino games and further information about the Mazda Casino Weeks.
