thjnk Zurich: Swiss Schöggeli conquers Migros shelves

The popular Swiss Schöggeli, previously available exclusively on board aircraft, will be available in a limited edition bar format at all major Migros stores starting September 30. This marks the first time the chocolate, produced by Chocolat Frey, will be available on the ground.

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The iconic Swiss Schöggeli is now available as a tablet in Migros (Image: zvg)

What passengers could previously only enjoy above the clouds is now also available on the ground: Swiss and Migros are launching the popular Swiss Schöggeli as a limited edition in bar format. The fine Swiss chocolate, produced exclusively for Switzerland's leading airline by Chocolat Frey, will be available in all major Migros stores from September 30.

The 14 gram Swiss Schöggeli, which is distributed over 50,000 times a day on board, has become a true trademark of the airline over the years. It symbolizes Swiss' hospitality and enjoys great popularity worldwide. With the launch of the chocolate bar, Swiss and Migros are now fulfilling the frequently expressed wish of passengers to be able to enjoy the popular chocolate outside the aircraft cabin.

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The Swiss Schöggeli bar is exclusive and only available for a short time (Image: zvg)

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