SFLB: Every child knows Hakle
The Zurich-based agency Spillmann/Felser/Leo Burnett wants to make Hakle the quintessential brand for toilet paper. In a two-page ad, it therefore proposes that the letter H on alphabet flashcards should henceforth be depicted as a roll of toilet paper.
The Zurich agency Spillmann/Felser/Leo Burnett wants to make Hakle the epitome of toilet paper par excellence. The product from Kimberly-Clark is one of the most popular brands in German-speaking countries, according to a communiqué. SFLB is now postulating in a two-page advertisement that the letter H on letter learning cards should in future be depicted with a toilet roll. The claim "Hakle. Awareness level of approx. 100 percent" reflects the fact that Hakle has a supported awareness level of approx. 100 percent among consumers, i.e. is almost synonymous with toilet paper.
