New agency packs everything in

schoch&sonders, a new agency for packaging design, was launched in Zurich on September 1. The agency sees its strength primarily in its specialization in packaging design, which it implements from A to Z, i.e. from conception to implementation.

With Dominik Schoch and Roman Sonders, no strangers have become agency founders. Dominik Schoch, Creative Director at schoch&sonders, was Art Director at the agency By Heart for 8 years. Roman Sonders, who runs the agency, is a federally certified communications manager and federally certified marketing planner and worked for many years as advertising manager at Ford.

As Roman Sonders, agency director, told Werbewoche, the agency currently consists of just two employees and a network of freelancers. "But we want to grow and are also ready for the big jobs," says Sonders. Sonders describes his agency's specialization in packaging design as a particular strength. "There aren't many agencies on the market that offer packaging design from A to Z - this is where we see our opportunity," Sonders continues. Strategy, design and realization come from a single source at schoch&sonders. Naturally, the company works with a network of partner companies: Detailpack AG and Maxomedia are currently listed in the agency presentation. But according to Sonders, further collaborations with communication agencies are also very welcome.

The first orders that schoch&sonders has won show that this concept promises to be a success. Migros is already one of the young agency's clients.