You in constant descent
Magazines Since the cultural magazine Du was sold to Niggli Verlag in Sulgen TG in 2004, it has lost significant coverage.
Magazines Once a prestigious Tamedia title with at least 140,000 readers, the culture magazine Du has lost significant reach since it was sold to Niggli Verlag in Sulgen TG in 2004. In the meantime, the readership has fallen below the 100,000 mark, with the current Mach Basic reporting 96,000 readers - a decline of 31 percent within two years! This is despite the fact that the magazine has recently won several awards in Germany, and even publishing director J. Christoph Bürkle does not understand the decline, as the paid circulation has grown slightly. "Obviously Du hasn't lost readers, but it has lost popularity," he tries to make sense of it. In any case, Niggli Verlag has no promotional opportunities like Tamedia with its various media, he says. "How the Mach Basic figures come about is a mystery to me anyway," Bürkle adds. (mk)
