Splicky expands targeting options with Swiss data partner intervista

The demand-side platform (DSP) Splicky is strengthening its position in the Swiss market through a strategic partnership with the research institute intervista. This collaboration substantially expands the data offering for programmatic digital out-of-home (DOOH) campaigns.

Following the integration of Senozon's target group data a year ago, Splicky is relying on another renowned Swiss data partner in intervista. While Senozon mainly provides socio-demographic target groups from mobility data, the new intervista data also enables campaign management based on usage and interest data for the first time.

The new data offering includes affinity values for around 150 target group variables, accurate to the hour and day of the week. "This data can be used to implement data-based target group targeting," explains Beat Fischer, Member of the Management Board at intervista.

Advertisers benefit from detailed insights in various areas:

- Lifestyle and interests such as shopping, movies and sports activities
- Consumer and brand preferences, for example for cars, banks and insurance companies
- Mobility behavior including air and rail travel
- Information on freely available fixed assets

"The demand for and use of data and Swiss data providers in particular has risen steadily in the DOOH sector. They do justice to the medium, increase efficiency and proximity and are already regularly incorporated into the setup of programmatic campaigns," says Florian Walz, Country Director Splicky Switzerland.