In doubt for the right chips
Snacks Advico Young & Rubicam has uncovered the secret behind Zweifel's chips.
Snacks Advico Young & Rubicam has uncovered the secret of Zweifel potato chips, and surveys from schoolyards to retirement homes prove it: Zweifel potato chips are considered the best in Switzerland. But how does a product get this reputation? Of course: Zweifel attaches great importance to the best ingredients, absolute freshness and flawless processing. But that alone cannot be the reason. Advico Young & Rubicam has therefore gone on the trail of the secret. In a new campaign, the advertisers are now revealing what really lies behind the unique Zweifel quality. "According to an old musician's maxim, you can only play the blues properly if you've felt it yourself," says CD Urs Schrepfer at AY&R. The same wisdom should now also dispel any doubts about maximum enjoyment: "You can only produce absolute quality if you have experienced it yourself," say the bosses in the potato chips kitchen. And so, in the new commercials, Zweifel employees are sent out into the big world. The aim is for them to experience first-hand the absolute freshness or the absolute cracking that characterizes Zweifel potato chips and snacks. One commercial, "Eskimo", shows Zweifel "employees" jumping into a hole in the Arctic Ocean near the North Pole. The logical explanation: "Only those who have experienced absolute freshness can bake the best potato chips."
Another commercial shows an equally committed and curious "employee" somewhere in the hard East during a massage. There he is supposed to feel for himself how real cracking must work when in doubt.
The fact that these excursions are not always a walk in the park shows one thing above all: when in doubt, you really do everything for the best potato chips. And can therefore justifiably call themselves a potato chips expert.
And if you want to find out more about the secret of the potato chips: Zweifel first fried potato potato chips in Rümlang in 1950 and then in Höngg. A production plant from the USA was put into operation as early as 1960. Zweifel now employs 400 people. Every year, they process 17,000 tons of potatoes - mainly from Switzerland - into 5,000 tons of potato chips. They are roasted with sunflower oil.
The commercials will be in use from mid-September. At the same time, the Zweifel teams will also be seen for the first time in various POS measures. A viral version of the "Massage" commercial was launched at the end of August. The commercials were produced by Gapfilms/Nxtfilm and directed by Nic and Sune.
Andreas Panzeri
Another commercial shows an equally committed and curious "employee" somewhere in the hard East during a massage. There he is supposed to feel for himself how real cracking must work when in doubt.
The fact that these excursions are not always a walk in the park shows one thing above all: when in doubt, you really do everything for the best potato chips. And can therefore justifiably call themselves a potato chips expert.
And if you want to find out more about the secret of the potato chips: Zweifel first fried potato potato chips in Rümlang in 1950 and then in Höngg. A production plant from the USA was put into operation as early as 1960. Zweifel now employs 400 people. Every year, they process 17,000 tons of potatoes - mainly from Switzerland - into 5,000 tons of potato chips. They are roasted with sunflower oil.
The commercials will be in use from mid-September. At the same time, the Zweifel teams will also be seen for the first time in various POS measures. A viral version of the "Massage" commercial was launched at the end of August. The commercials were produced by Gapfilms/Nxtfilm and directed by Nic and Sune.
Andreas Panzeri
