Dynamite Advertising lets doctors fly on new product
The advertising agency Dynamite Advertising from Cham has staged a new drug from Janssen-Cilag in an attention-grabbing way.
The advertising agency Dynamite Advertising from Cham has staged a new drug from Janssen-Cilag in an attention-grabbing way.
At the medical congress in Interlaken, a travel dossier was sent to Fasch doctors in advance. With the flight ticket included, each doctor was able to choose a destination for their personal consultation at the check-in desk at the exhibition stand: Santorini, Venice or Paris. The interested doctors were directed to an appropriately designed ambience where the consultation took place.
The campaign was about the market launch of a new medication for urinary incontinence called Lyrinel Oros. The campaign demonstrated that carefree travel is hardly possible for people with this problem. On the posters, the burden of an overactive bladder is visualized with a toilet bowl that people have to carry around with them. The product launch campaign is complemented by a variety of advertising materials: advertisements, factsheets and an abstract book.
At the medical congress in Interlaken, a travel dossier was sent to Fasch doctors in advance. With the flight ticket included, each doctor was able to choose a destination for their personal consultation at the check-in desk at the exhibition stand: Santorini, Venice or Paris. The interested doctors were directed to an appropriately designed ambience where the consultation took place.
The campaign was about the market launch of a new medication for urinary incontinence called Lyrinel Oros. The campaign demonstrated that carefree travel is hardly possible for people with this problem. On the posters, the burden of an overactive bladder is visualized with a toilet bowl that people have to carry around with them. The product launch campaign is complemented by a variety of advertising materials: advertisements, factsheets and an abstract book.
