Federal Council opposes ban on sexist advertising

Even if sexist advertising offends some people, it should not be banned by law. This was decided by the Federal Council in response to the motion by Aargau National Councillor Doris Stump (see Will sexist posters be banned in Aargau?). This means that an initiative planned by the Young EPP no longer stands a chance (see Young EPP wants to take action against sexist advertising).
The ruling states that it should remain the responsibility of the advertising industry to ensure the necessary restraint in campaigns. Where self-regulation works, there is no reason to intervene by law, according to the Federal Council. It also doubts that a ban can be formulated in such a way that it has a chance of being enforced by the courts.