Publicis and UBS swing together at the Swiss Confederation

UBS is the royal partner of the 2007 Swiss Wrestling and Alpine Festival in Aarau. The Zurich advertising agency Publicis was commissioned to produce the associated TV commercial. The commercial is intended to build a bridge between Swiss folklore and the world of finance. For the shoot, the entire infrastructure of a wrestling festival was recreated with the help of the wrestling association. As active wrestlers are not allowed to actively advertise, two former wrestlers skillfully grabbed their belts and shafts.