Sat.1 Switzerland is looking for the best newcomer band
Sat.1 Switzerland is also launching its own talent show. In partnership with Sony Ericsson and Orange, the TV station will be searching for Switzerland's best up-and-coming band starting in late October on the show «MobileAct - die Bandshow.».
Sat.1 Switzerland is now also launching its own casting show. Together with Sony Ericsson and Orange, the TV station is looking for the best newcomer band in Switzerland from the end of October in the program "MobileAct - die Bandshow".
The Sat.1 press release emphasizes that, unlike other casting formats, the new show will focus on "real" bands that have already found their own style. The participants will play on a tour in four Swiss cities and are to acquire industry knowledge from producers, marketing and mobile content experts. In the eight-part show, two finalists will be selected from all the applicants, who will have to prove themselves in front of the Swiss TV audience and the jury. The winning group will perform as the opening act at Christina Aguilera's concert in Zurich's Hallenstadion. Aguliera is the global marketing partner of Sony Ericsson and Orange.
MobileAct" is produced by RingierTV. The concept includes a close link with the online and mobile sectors. According to Marc Görtz, Managing Director of RingierTV, the show is intended to be an example of "how the various platforms will interact in a convergent world in the future".
The Sat.1 press release emphasizes that, unlike other casting formats, the new show will focus on "real" bands that have already found their own style. The participants will play on a tour in four Swiss cities and are to acquire industry knowledge from producers, marketing and mobile content experts. In the eight-part show, two finalists will be selected from all the applicants, who will have to prove themselves in front of the Swiss TV audience and the jury. The winning group will perform as the opening act at Christina Aguilera's concert in Zurich's Hallenstadion. Aguliera is the global marketing partner of Sony Ericsson and Orange.
MobileAct" is produced by RingierTV. The concept includes a close link with the online and mobile sectors. According to Marc Görtz, Managing Director of RingierTV, the show is intended to be an example of "how the various platforms will interact in a convergent world in the future".
