Gross advertising investment increases in August
Following a strong July, advertising spending remained robust in August 2006 as well, climbing to 10 percent above the previous year's level.
After a strong July, advertising pressure was also at its best in August 2006, climbing to 10 percent above the previous year. Cumulatively, the 2006 advertising year is 6.4 percent up on the previous year after eight months, as Media Focus reported on Friday.
With the exception of one media group, there were only winners in August: these included the internet (+33%) and print media (daily newspapers, consumer and trade magazines). All three were up 10% or more on the previous year. Television (+5.7%), radio (+5.1%), posters (+3.2) and teletext (+0.8%) also increased. Cinema advertising was the only area to take a dip, with -36.6%.
The following key markets recorded the strongest year-on-year growth in August: Energy (+71%), Clothing (+66%), Cosmetics/Toiletries (+31%), Vehicles (+25%) and Finance (+18%). The key markets of tobacco products (-37%), transport (-28%) and consumer electronics (-9%) invested significantly less. Migros has managed to return to first place in the ranking of the largest advertisers. The major distributor is followed by its competitor Coop, Siwsscom, L'Oréal and Procter & Gamble.
Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.
