Advertising expenditure in the daily press increased in August

As the latest Publicitas index shows, the Swiss daily press saw an increase in advertisements in August. With expenditure remaining the same, the index is up 0.2 points on the previous month with a total of 92.6. 

According to the SDA report, the positive balance is mainly due to investments from the local market and companies such as banks and car importers. Bookings of job advertisements also continued to develop positively: up 2.2 points. Growth in real estate advertisements remains rather modest, while sales of political advertisements can even be classified as weak.