Opportunities for paid content on the web
Die Werbewoche bittet Sie um Ihre Meinung zum Thema Apps und Paid Content. Die Studie «Paid Content - Chancen für die Medienindustrie» wird von der Zürcher Digital-Beratung Transaction Consulting und Facit Digital, München, durchgeführt. Die Ergebnisse lesen Sie dann hier und in der Werbewoche.
Everyone is talking about the iPad. The new must-have from Apple is fascinating. The Apple fan community and publishing managers are enthusiastic. They are hoping that the new device will achieve a breakthrough in paid content for the printed press. It is very possible that this could succeed, as the integration of text, images, film, sound and interactivity is very tempting.
Anyone who has ever played around with one of the new apps from Paris-Match or Sports Illustrated is thrilled and realizes that a new fascinating dimension of media consumption is coming our way. Alongside the nostalgic rustling of paper in a printed newspaper or magazine, there is now the fascination of a new media reality. Being able to access attractive media content anytime and anywhere with a stylish gadget that not only looks good on the go, but also on the designer sofa, is a lot of fun. And that should be worth something to many media users.
> To the study questionnaire: "Paid content - opportunities for the media industry".
Anyone who has ever played around with one of the new apps from Paris-Match or Sports Illustrated is thrilled and realizes that a new fascinating dimension of media consumption is coming our way. Alongside the nostalgic rustling of paper in a printed newspaper or magazine, there is now the fascination of a new media reality. Being able to access attractive media content anytime and anywhere with a stylish gadget that not only looks good on the go, but also on the designer sofa, is a lot of fun. And that should be worth something to many media users.
> To the study questionnaire: "Paid content - opportunities for the media industry".
