Dachcom for Wellauer: New look
The agency Dachcom has developed a completely new brand identity for the long-established company Wellauer. At its core is a visual concept featuring iconic silhouettes, complemented by an expanded digital presence and a new loyalty program.
The traditional Swiss company Wellauer is presenting itself with a completely new image. The Dachcom agency has developed a holistic brand identity for the leading provider in the Swiss tobacco industry that brings the company's almost 130-year history into the present.
At the heart of the new look is a powerful visual brand identity. The revised logo is complemented by a striking image concept that works with iconic silhouettes in an illustrative style. This new visual language is used in both digital and print advertisements.
The recently launched website wellauer-tabak.ch marks just the beginning of a comprehensive digitalization strategy. The B2B online store has been modernized and now offers business partners up-to-date access to the product range.
Dachcom has also developed the exclusive Genuss Club for end customers. The new loyalty program allows customers to collect points and benefit from events, discounts and exclusive insights. Here, too, the new visual appearance can be seen throughout all communication media.
