Goldbach Austria becomes Azerion Austria GmbH

Following the takeover by the European media and entertainment platform Azerion at the end of 2024, Goldbach Austria is now operating under the new name Azerion Austria GmbH. In future, the subsidiaries will operate under the names Azerion Media Austria and Azerion Audience Austria GmbH.

The name change does not entail any changes to the corporate structure. Azerion Austria continues to position itself as a holistic media marketer and provider of digital advertising solutions. The company offers comprehensive marketing solutions in the areas of digital out-of-home, CTV, online, mobile, video, digital audio and gaming.

The integration into the Azerion Group opens up new business areas and growth opportunities, particularly in the fields of digital audio, gaming and technology solutions. In future, customers will benefit from the innovative tools and reach of one of Europe's leading digital platforms.

As part of the change of name, there will be a reorganization at management level: Alexander Leitner, Co-Managing Director and CCO of Goldbach Austria since 2020, will continue to represent the company as Managing Director and, together with Andreas Stietzel, responsible for the DACH region at Azerion AG, will form the new management team. The previous CEO and Co-Managing Director Josef Almer is leaving the company after many successful years and will remain an Advisor to the Board until the end of January 2026.

"By changing our name to Azerion Austria, we are opening a new chapter without forgetting our roots," says Alexander Leitner. "The combination of our established local team and the innovative strength of the international Azerion Group opens up new opportunities for the Austrian market."