Publicis makes ex-misses tangible
With its latest print ad for *Schweizer Illustrierte*, the advertising agency Publicis demonstrates that the tagline «Closer to the Stars» is not just an empty promise.
With the latest print motif for Schweizer Illustrierte (SI), the advertising agency Publicis shows that the claim "Closer to the stars" is not just an empty promise. As a reminiscence of the beautiful past, SI is running a double-page spread with the former Misses. Still in the style of the current image campaign and thus held by two hands holding the Swiss magazine open. According to a press release, a conscious decision was made to use the ex-beauty princess. They are intended to offer a refreshing alternative to the currently omnipresent Christa Rigozzi. But she too will soon be "within reach".
