We Are Pepper takes over PR mandate for Swiss ski brand Belowzero
The Zurich-based communications agency We Are Pepper is now responsible for the external communications of the Swiss ski brand Belowzero. The goal is to position the brand as a leading provider of ski apparel with a focus on Swiss heritage, responsibility, and style.
Belowzero, a Swiss ski brand with a history, is returning to the market with a new collection. The ski clothing line developed for fall/winter 2025/26 combines functionality with simple design, suitability for everyday use and a small ecological footprint.
The core of the mandate is an integrated strategy with a regular presence in media relevant to the target group - from specialist to lifestyle and daily press. To this end, We Are Pepper actively maintains contact with media professionals and ensures that the brand is continuously placed in suitable formats.
The agency also implements targeted influencer cooperations that present Belowzero authentically on social media. By combining traditional PR work with digital communication, the aim is to create a long-term positive perception of the brand.
