Galaxus: Fast Internet for relaxed hanging out
Galaxus has been an Internet service provider since March. Now the online retailer is promoting its high-speed Internet with a campaign that’s anything but fast-paced.
Since March, Galaxus has been offering 10 Gbit/s fast Internet at an unrivaled low price. However, the new campaign advertises the offer in a highly relaxed manner. Instead, it shows people in contrast to the message, hanging out at home and using Galaxus Internet in a completely relaxed manner.
The message behind it: If you have the fastest Internet at home, you won't miss out on anything outside. Except perhaps slower Internet.
Responsible at Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Mariya Alipieva (Producer, Project Management, Brand Communications), Elisabeth Rönz (Art Direction Lead, Concept, Realization), Luisa Silvestri (Art Direction, Realization), Alessandro Aellig (Concept, Realization), Bastian Otter (Concept, Copywriting), Julian Stauffer (Team Leader Creation, Concept, Realization), Christan Walker (Colorgrading Moving Image), Cédric Feusi, Luca Giugliano (Digital Marketing & Media Planning), Gesine Hauder (Media Planning), Yannick Meilleray, Aglaë Goubi (French Transcreation), Katherine Martin, Jessica Johnson-Ferguson (English Transcreation)
External partners: Flavio Karrer (photography, direction, video), Aurelio Chirarelli (lighting technician), Jonathan Dirlewanger (digital assistant), Fawad Qadire (graphics, design), Alina Benz (production manager), Streecasting.ch - Andrea Sponring (casting), The Spot - Philippe Favre (location scouting), Amanda Brooke (styling, hair & make-up), Lara Roos (set), Annigna Ryter, Julia Haas (assistant set), Christian Spirig (photo grading), UKO - The Audio Suite (audio post-production)
