Siegrist waves
In a press release, SWA Director Jürg Siegrist calls on all publishers to finally adopt the new pricing model.
Advertising market With regard to the Publimedia Forum, the Swiss Advertisers Association (SWA) is raising its voice - "on behalf of its members, who finance a good 70 percent of Swiss advertising revenue", according to a communiqué.
Specifically, SWA Director Jürg Siegrist is calling for "all publishers" to finally introduce the new rate model. This is "simpler and clearer" as it "replaces the outdated system of calculating individual colors with uniform rates for color advertisements". According to SWA, the higher rates for job and financial advertisements compared to other advertising are also a thing of the past. Siegrist is pointing the finger at the print media: the advertising industry may be dependent on the print media, but "newspapers live mainly from advertisers' insertions".
Markus Knöpfli
Specifically, SWA Director Jürg Siegrist is calling for "all publishers" to finally introduce the new rate model. This is "simpler and clearer" as it "replaces the outdated system of calculating individual colors with uniform rates for color advertisements". According to SWA, the higher rates for job and financial advertisements compared to other advertising are also a thing of the past. Siegrist is pointing the finger at the print media: the advertising industry may be dependent on the print media, but "newspapers live mainly from advertisers' insertions".
Markus Knöpfli
