Last but not least: Beckham hands out perfume samples
Even for a top athlete who’s used to success, life can sometimes throw a bit of hard selling his way. In any case, English soccer player David Beckham has resorted to some unusual advertising tactics for his cologne.
English footballer David Beckham has resorted to unusual promotional measures for his perfume. After training, he presented each of his teammates at Real Madrid and the entire coaching staff with a sample of "David Beckham Instinct". According to SDA, the perfume, just like the fragrance of his wife Victoria, has so far fallen short of expectations in free sales. It's worth noting that even for a top athlete who is used to success, life can sometimes hold a case of hard selling in store.
