Podcastschmiede: Founder puts management in new hands
Podcastschmiede is turning a new page: Starting January 1, Natalie Rotschi will take over as managing director. Founder and former managing director Nico Leuenberger will focus on expanding the podcast advertising platform Sam.
Natalie Rotschi not only brings a passion for podcasts, but also strategic clarity and a fresh vision for the future. As an employee in Sales and Marketing since August 2024, she has gained valuable insights into the company and the podcast world and will now put this knowledge to good use.
"I'm really looking forward to the new challenge and to using my ideas to lead the team and Podcastschmiede into the future. Our industry is in the midst of change. This brings with it many challenges, but also great opportunities for new things. In my vision, Podcastschmiede will continue to develop into a competence center for all things audio - with the familiar range, but also with innovations and new services," says Rotschi.
Founder Nico Leuenberger remains part of the team. With his pioneering spirit, he continues to develop Sam, the Swiss booking platform for podcast advertising. "Podcastschmiede was born out of a small idea back then," says Leuenberger. "The agency has now matured into a successful SME and Natalie has exactly the right backpack to lead it. Meanwhile, I'm really looking forward to helping another idea grow with Sam."
The change in management is a logical step for Podcastschmiede to drive growth and further development without losing sight of the core. With Natalie Rotschi at the helm, Nico Leuenberger as Head of Sam and Cheyenne Mackay as Head of Content, Podcastschmiede is positioning itself for the future.
In addition to her background in communications, Natalie Rotschi has work experience in a startup and is completing her master's degree in human resources management and organizational development.
Podcastschmiede from Winterthur is the most experienced Swiss podcast agency. The twelve-strong team of award-winning audio creators produces podcasts such as "Steilpass" (AXA), "USZ direkt" (Zurich University Hospital), "Energie-Experten" (EKZ) and over 50 other formats. In 2023, the platform Sam (Sound Ad Marketplace) was launched, which brings brands and podcasts together for easy booking of podcast advertising.
