Content and form give Import Parfumerie a visual identity

The Zurich-based creative agency Inhalt und Form has created a modern makeover for Import Parfumerie. The aim of the redesign was to take the core values - expertise, selection and attractive prices - to the next level, both visually and communicatively.

The new design follows the motto "Back to the Base" and relies on a reduced but effective concept with clear lines, concise typography and a modern visual language. The focus is on high-quality products, first-class advice and a unique shopping experience. The new design has been optimized for all channels - from print and digital to the stores.

"With our new, fresh look, Import Parfumerie is positioning itself as a modern beauty destination," says Toni Lambrinoudakis, CEO of Import Parfumerie. "We not only impress with attractive prices, but also with first-class expertise, personal advice, exclusive brands and inspiring events." In addition, an innovative Beautybot provides online support with product selection and complements the advisory expertise in the online store.

The rollout of the new design will be successively implemented in all communication channels and at the Import Parfumerie point of sale.