Study: The Wall Street Journal Europe is growing the fastest
The Wall Street Journal Europe (WSJE) is the fastest growing pan-European daily newspaper. This is the result of the European Business Readership Survey (EBRS) 2006, which was published on Monday.
The Wall Street Journal Europe (WSJE) is the fastest growing pan-European daily newspaper. This is the result of the European Business Readership Survey (EBRS) 2006, which was published on Monday.
Every two years, the EBRS determines the reading habits of Europe's most influential top managers. This year, 442,000 managers from more than 60,000 companies took part. Overall, the readership of the Wall Street Journal has grown by seven percent in the last two years, from 11,571 to 12,384, with the average readership increasing from 2.5 to 2.7 percent. This is the first year that the WSJE has outperformed the Herald Tribune, which has suffered heavy losses (from 3.3 to 2.5 percent).
The EBRS called the WSJE the "most influential publication among its peer group", which includes the Tribune, the Financial Times and the Economist. The WSJE also improved its cost efficiency per 1,000 readers and made significant gains in the online sector: 2,000 new readers, or an increase of 30 percent, were recorded by the trade journal, according to the WSJE.
The European edition of the American Wall Street Journal was launched in 1983 and is based in Brussels. It is part of the world's leading business news group Dow Jones & Company, which also operates the Wall Street Journal Asia and Wall Street Journal Online. Together, these publications have a paid circulation of 2.7 million.
Every two years, the EBRS determines the reading habits of Europe's most influential top managers. This year, 442,000 managers from more than 60,000 companies took part. Overall, the readership of the Wall Street Journal has grown by seven percent in the last two years, from 11,571 to 12,384, with the average readership increasing from 2.5 to 2.7 percent. This is the first year that the WSJE has outperformed the Herald Tribune, which has suffered heavy losses (from 3.3 to 2.5 percent).
The EBRS called the WSJE the "most influential publication among its peer group", which includes the Tribune, the Financial Times and the Economist. The WSJE also improved its cost efficiency per 1,000 readers and made significant gains in the online sector: 2,000 new readers, or an increase of 30 percent, were recorded by the trade journal, according to the WSJE.
The European edition of the American Wall Street Journal was launched in 1983 and is based in Brussels. It is part of the world's leading business news group Dow Jones & Company, which also operates the Wall Street Journal Asia and Wall Street Journal Online. Together, these publications have a paid circulation of 2.7 million.
