In Flagranti launches "ICI WIE N!E" campaign for EHC Biel
In Flagranti is supporting the EHC Biel as it heads into the new 2025/2026 season with a new season ticket campaign. Under the slogan «ICI WIE N!E,» the campaign highlights the team’s core values and brings fans together. It combines a fighting spirit with a touch of humor.
EHC Biel is undergoing a period of change and is relying on a convincing mix of experienced leaders, proven team players and hungry talent for the coming season. The advertising agency In Flagranti is supporting the club with a new campaign that reflects precisely these attributes.
Under the claim "ICI WIE N!E", the campaign unites the club's core values: team spirit, multilingualism and the characteristic work ethic of a team that takes nothing for granted. The new tonality and visual language conveys both the cheeky and the combative side of the club.
The campaign is played out on various channels. One particular highlight is the subscription flyer, which can be unfolded into a fan scarf. Digital ads and provocative home match posters, which became fan favorites last season, complete the campaign. This year, the posters are even more combative - in keeping with the motto: With taut biceps and a wink to greatness.
