GEMI: Index now also hosts Adscreen
Since August, the Goldbach Electronic Media Index has also included Adscreen, which immediately posted the highest increase of 14 index points, reaching 205.
Since August, the Goldbach Electronic Media Index (GEMI) has also included Adscreen, and this with the highest growth of 14 index points to 205. As the Internet also recorded a jump of 4 index points to 225, the two "New Generation Media" are catching up with considerable growth.
Total media investment rose slightly in August from 171 to 172 index points. However, radio with 250 and teletext with 148 index points did not record any increase. Television continued its growth with 1 index point to 333, while electronic media grew by 2 index points to 332. The GEMI is based on the data published by Media Focus for advertising investments in Switzerland.
Total media investment rose slightly in August from 171 to 172 index points. However, radio with 250 and teletext with 148 index points did not record any increase. Television continued its growth with 1 index point to 333, while electronic media grew by 2 index points to 332. The GEMI is based on the data published by Media Focus for advertising investments in Switzerland.
