GEMI Now Features Adscreen

Advertising Market: Gross advertising spending in electronic media continued to rise in August. The Goldbach Electronic Media Index (GEMI) shows a combined increase for TV, radio, the Internet, and teletext from 330 to 332 points. The index for the overall advertising market rose slightly in August, from 171 to 172 index points.Starting in August, the GEMI now also includes Adscreen, which immediately posted the highest growth of 14 index points to 205. Because the Internet also jumped by 4 index points to 225, these two «New Generation Media» are catching up. Radio, at 250, and teletext, at 148 index points, showed no increase, however. Television continued its growth, rising by 1 index point to 333.
The GEMI is based on data published by Media Focus regarding advertising investments in Switzerland and on the WEMF's AIS advertising expenditure statistics for Adscreen, with an index of 100 in December 2004.
 
Rona Grünenfelder