Tagi with new tariff system
Advertisements The Tages-Anzeiger is introducing fixed formats from 2007.
Advertisements The Tages-Anzeiger is introducing fixed formats from 2007 Last year, most of the large-circulation daily newspapers switched to the new rate system, but not the Tages-Anzeiger, Basler Zeitung (BaZ), Berner Zeitung (BZ) and the Ticino newspapers Corriere del Ticino, La Regione Ticinese and Giornale del Popolo. Now the Tamedia flagship is following suit. "The Tagi is switching to the integrated color millimeter in 2007 and is also introducing fixed formats at attractive conditions," says advertising manager Sandro Rüegger. In addition, the price will be limited to one black-and-white and one color price; the two-color price will no longer apply. The new price system applies to the main paper and also to the new regional splits, said Rüegger.
It is unclear whether BaZ and BZ will also follow the Metropool bandwagon. The BaZ said that a decision would not be made "before the end of October", and no statement was available from the BZ advertising manager by the editorial deadline.
Incidentally, the integrated color millimeter was already introduced last year in the Metropool, the advertising combination of Tagi, BaZ and BZ, as were some fixed formats. This will remain the case for the time being. The price will also remain at the current level - except for text ads, said Edi Battaglia from the clearing office.
The situation in Ticino is still open; according to Publicitas Lugano, tariff discussions are still ongoing there. However, a switch to the new system is unlikely - for technical reasons: The three newspapers cannot be printed in four colors throughout.
Markus Knöpfli
It is unclear whether BaZ and BZ will also follow the Metropool bandwagon. The BaZ said that a decision would not be made "before the end of October", and no statement was available from the BZ advertising manager by the editorial deadline.
Incidentally, the integrated color millimeter was already introduced last year in the Metropool, the advertising combination of Tagi, BaZ and BZ, as were some fixed formats. This will remain the case for the time being. The price will also remain at the current level - except for text ads, said Edi Battaglia from the clearing office.
The situation in Ticino is still open; according to Publicitas Lugano, tariff discussions are still ongoing there. However, a switch to the new system is unlikely - for technical reasons: The three newspapers cannot be printed in four colors throughout.
Markus Knöpfli
