This handy guide highlights the most important facts and solutions, and—with its casual visual style and distinctive illustrations—helps make complex content immediately understandable and inspiring.
Wecatch gives the campaign its own visual identity through targeted infographics and emotional design. This transforms the pocket guide into an artifact with added value. At the same time, social media is used to amplify the campaign’s impact, bringing the topic of the circular economy directly into the target groups’ everyday digital lives. The campaign encourages more conscious consumption and shines a spotlight on stakeholders who are setting new standards through innovation and courage.
The focus is on Switzerland’s pioneering work, which Wecatch highlights: the spectrum ranges from biodegradable materials to plastic-free functional fabrics and the industry initiative Fabric Loop. Vision and practice go hand in hand here, demonstrating how circularity begins right at the design stage.
Contact at Swiss Textiles: Mirjam Matti Gähwiler (Member of the Executive Board), Adriana Zilic (Communications and Social Media). Contact at wecatch Creative Agency: Delia Guerriero (Design Direction), Kevin Casado (Strategy & Consulting), Patrik Ferrarelli (Consulting), Vivien Condrau (Graphic Design), Mirjam Koloska (Motion).
