Jung von Matt Brand Identity has reinterpreted the brand identity of Les Trois Rois in Basel. The agency took on the challenge of combining the tradition of the grand hotel with today's demands for style and experience. This was based on intensive workshops with the owners and management. The result is an identity that makes excellence, elegance and inspiration visible at all points of contact.
The brand promise "Rich in History - Young at Heart" takes center stage. The new design remains true to the character of the hotel while bringing a breath of fresh air. The agency developed the geometric pattern "Parterre", inspired by the historic floor. Subtle and expressive colors such as Brique, Taupe and Grenat create a harmonious appearance. All offerings - from the brasserie to the new Banks restaurant - fit into the visual system, but retain their individual accents. The visual language is atmospheric and authentic, with no staging.
A highlight: Jung von Matt Brand Identity designed a figurative mark with three stylized bees for the Banks restaurant. The symbol for the precious stands for enjoyment and at the same time alludes to the iconic Three Kings. The brand experts have thus positioned Les Trois Rois as a cultural reference and lively institution in Basel.
The Grandhotel heralds a new era with its new architectural appearance and modern brand identity. Jung von Matt Brand Identity thus brings tradition and modernity into a stylish dialog.
Responsible at Grandhotel Les Trois Rois: Ursula Straumann (Member of the Board of Directors and owner), Amy Straumann (Member of the Board of Directors), Mark Jacob (General Manager), Sascha Schulze (Director of Sales & Marketing). Responsible at Jung von Matt Brand Identity : Christina Widmann (Lead Design), Simon Fuhrimann (Brand Design), Micha Niederhäuser (Brand Design), Dr. Thomas Deigendesch (Mandate Management and Brand Strategy), Pascal Schranz (Consulting).
