Kingfluencers honors Loris Zimmerli, Kevin Lütolf and Naomi Eigenmann with the first King Awards
At the «Hive Jungle Party» on September 5, 2025, Kingfluencers powered by naoo presented the inaugural KING Awards to honor Switzerland’s most outstanding social media creators.
The event, to which influencers and brands were invited, achieved a cumulative reach of almost 3 million and raised the creative and communicative standards of the industry to a new level. The three main prizes went to Loris Zimmerli (Best Performance), Kevin Lütolf (Pioneer Award) and Naomi Eigenmann (naoo Creator of the Year Award), who impressed with their innovative strength, authenticity and community engagement.
The Best Performance Award went to Loris Zimmerli, who impressed with his particularly creative content, effective storytelling and high organic reach. His contributions are exemplary of how brand messages can be conveyed emotionally and sustainably via social media. Kevin Lütolf was chosen as the Pioneer Award winner. Over the past decade, he has shaped the Swiss social media landscape as one of the first professional creators, inspiring several generations and setting new standards in aesthetics and content development as a pioneer. Naomi Eigenmann was named naoo Creator of the Year. With consistent quality and a warm manner, she developed one of the most committed communities on the naoo platform and embodies the values of authenticity and inspiration in an exemplary manner.
The winners were chosen by the expert teams of both companies in an internal selection process. In addition to reach, creativity, authenticity and the sustainable development of communities were at the forefront of the assessment. The award is a first for the Swiss influencer industry and will set new standards every year in future.
The next KING Awards will take place on September 3, 2026, with details on categories and hosting to follow. The "Hive Jungle Party" confirmed the growing network between brands and creators and underlined the importance of strong collaborations for successful social media communication.
Responsible at Kingfluencers: Sarah Schmid (Head of Marketing), Amaru Schenkel (Kingfluencers). Presentation and award ceremony: Annette Fetscherin (SRF presenter), Amaru Schenkel (Kingfluencers), Sarah Schmid (Kingfluencers).
