Neoviso makes Aeschbach Chocolatier fly
The Central Swiss chocolate company Aeschbach Chocolatier is becoming an official partner of Swiss. At the same time, a new promotional video produced by the Lucerne-based agency Neoviso will begin airing on all flights.
From now on, travelers in Business and Premium Economy Class can enjoy Aeschbach pralines and truffles on board. The announcement of the new partnership between Aeschbach Chocolatier and Swiss coincides with the launch of a new image film for the chocolate company. This was specially designed and produced by the Lucerne agency Neoviso for placement on Swiss in-flight screens.
The aim of the new image film is to sustainably increase awareness of Aeschbach Chocolatier. The film takes up central principles of the Aeschbach philosophy and combines them with narrative elements. The result is a fusion of Swissness, down-to-earthness, aviation, indulgence and top quality. Ramona Odermatt, Head of Marketing & Communication at Aeschbach Chocolatier, on the central message of the film: "Our aim was to touch people with indulgence and craftsmanship. Neoviso brought this idea to life and implemented it with great attention to detail."
Neoviso's visual realization brings two worlds together: Aeschbach Chocolatier's manufactory is staged using symbolic hand signals from the airport world. At the same time, the film shows small oases of pleasure while tasting the pralines as a symbol above the clouds. The film's narrative takes viewers on a journey and shows how chocolate can be experienced in different ways: By seeing, touching and tasting.
To accompany the production of the image film, Neoviso created suitable social media assets and a visual world for further placements. Among other things, the social media assets pick up on the moments of indulgence shown in the image film in a platform-appropriate way and link them to real Aeschbach Chocolatier employees. The social media content will be published continuously on Aeschbach Chocolatier's social media channels over the coming weeks.
Responsible at Neoviso: Nico Schmid (Account Management), Felix Meyer (Art Director), Marco Zanga (Director of Photography), Yannik Buholzer (1st AC/Photographer), Lukas Kuonen (2nd AC), Sophie Rhyner (Post-Production Social Media Content), Robin Imboden (Senior Social Media Manager) Responsible at Aeschbach Chocolatier: Sarah Zepf (Marketing & Projects Specialist) & Ramona Odermatt (Head of Corporate Development | HR | Marketing & Communications Member of the Executive Board) Other responsible parties: Lukas Schaller (Colorist), Maurizio Zulli (Sound Design), Judy Stettler (Hair & MakeUp).
