Invisible Class: Ottobock's campaign makes travel barriers visible
With its global «Invisible Class» campaign, the medtech company Ottobock is drawing attention to the invisible barriers that more than 1.3 billion people with disabilities face when traveling. The campaign is running in over 15 countries and highlights how mobility is experienced in very different ways.
Traveling today is more individual and convenient than ever before. Nevertheless, 84 percent of all people with reduced mobility in Europe state that they have experienced problems when traveling. In the USA, the figure is as high as 96 percent. The medtech company Ottobock is drawing attention to precisely this problem with its global "Invisible Class" campaign.
"The term is symbolic of a travel class that 1.3 billion people with disabilities book - whether they want to or not," explains Martin Böhm, Chief Experience Officer at Ottobock. Their journeys are made unnecessarily difficult by lost or damaged wheelchairs at airports, inaccessible means of transport and accommodation as well as the uncertainty of employees and fellow travelers.
Ottobock is carrying out the campaign together with the creative agency Presence. In Berlin, 84 WallDecaux advertising screens at train stations and more than 4,000 wild posters draw attention to the campaign. The motifs with slogans such as "From: Wanderlust - To: Wanderlost" or "From: All inclusive - To: You're excluded" and a QR code invite people to find out more about the Invisible Class.
The campaign is running online in over 15 countries on Google, Instagram, Facebook and TikTok. 50 global Ottobock brand ambassadors and influencers share their personal experiences of challenges and give travel tips under #InvisibleClass. A Google Maps list curated by users with barrier-free access to sights, accommodation and services offers practical added value for travel planning.
