D'sign Bringold & Cueni give Wernli a new look
The Biel-Benken-based agency D’sign Bringold & Cueni has redesigned the Wernli cookie company’s brand.
The agency D'sign Bringold & Cueni, based in Biel-Benken, has given the biscuit company Wernli a redesign. The decisive factor for this step was the desire to modernize the brand image of the over 100-year-old company and make it more international.
The redesign encompassed all levels of design, from the logo to the product packaging and
to the sales folders. According to a press release, the new Wernli logo is intended to radiate more conciseness. The traditional "Petit Beurre" biscuit shape has been retained, but it is now characterized by three-dimensional depth and has the appearance of an elegant enamel sign. The word mark in the logo has been joined by the Swiss cross and the statement "Tradition Suisse". This is intended to emphasize Swissness.
When designing the packaging for the more than 25 products, D'sign Bringold & Cueni concentrated on refreshing the Wernli corporate colors and color gradients. A soft wave in red against a beige textured background lends the appearance a lively elegance. Embedded in the wavy shape, the biscuits stand out as teasers. The redesign was rounded off with sales folders that present the company, its range in standard pack sizes and the "travel-friendly" pocket line.
