Sony Ericsson focuses on emotion and color
To mark its fifth anniversary, Sony Ericsson is unveiling a new, vibrantly colored look.
Sony Ericsson presents itself in a new look for its fifth anniversary. The green company logo takes center stage. In future, this will be framed by a short, concise message in a brightly colored environment. The focus is on emotions that cell phone users can have and thus on creating a relationship with the viewer. Sony Ericsson wants to set itself apart from other manufacturers, as the German industry magazine Werben & Verkaufen reports. The message always begins with the "I" - followed by the logo - and finally a message that relates to something that the individual person loves, appreciates or is passionate about. The new identity developed by the international brand agency Wolff Olins will be introduced from October 2006. The campaign was developed by Sony Ericsson's new lead agency, Saatchi & Saatchi in London.
