Ringier Advertising and Malbuner launch successful digital treasure hunt
The Ospelt Group has launched an extraordinary consumer promotion with its Malbuner brand. In collaboration with Ringier Advertising, it organized a cross-channel scavenger hunt that reached over 3.4 million people.
Under the motto "Snack yourself golden", the Ospelt Group has launched a creative promotion with its Malbuner brand: Golden sticks, each worth CHF 3,000 in gold, were hidden in ten packs of the popular Party Sticks. Ringier Advertising organized an exciting treasure hunt together with Energy and Blick to impressively stage the promotion at the launch.
During the event, Energy creators Nadia Goedhart and Sandro Galfetti continuously provided clues via Energy's Instagram channel and their own profiles. At the same time, Chiara Benz from Ringier Advertising accompanied the search in Blick's live ticker. An online prize draw and branded content on Blick provided additional reach.
The results of the 24-hour campaign are impressive: In addition to lucky winners, over 500,000 video views and 4,000 engagements were generated. In total, the campaign reached more than 3.4 million contacts.
Marc Engelhard, CMO of the Ospelt Group, says: "The treasure hunt was the ideal combination of experience and reach to launch the 'Snack dich goldig' campaign, strengthen our brand and get even closer to consumers."
