"Make something of it": ZHAW launches campaign for architecture and civil engineering
With its «Make the Most of It» campaign, ZHAW aims to specifically boost interest in the fields of architecture and civil engineering.
The claim is intended to emphasize the creative process between the initial situation and the finished work and is intended as an activating call to all makers in the student body. The special feature: The campaign developed by the Normal agency makes it clear that the quality of a building only becomes comprehensible once you have dealt with the basics. Modern architecture and civil engineering have long since gone beyond aesthetic and functional aspects. They address ecological issues and demand a holistic approach.
The implementation of the campaign is practice-oriented and shows numerous buildings with a direct connection to the ZHAW. The landing pages are structured like an online magazine and invite you to explore topics such as Hall 180+, the materials collection or the green flair of the student city of Winterthur. The first phase of the campaign has been visible online since the end of August and includes six online films, three print motifs and three themed landing pages.
Responsible at the ZHAW: Oya Atalay Franck (Director), Tibor Joanelly (Head of Communications), Beat Waeber (Head of the Training Department), Philipp Jorisch (Head of the Architecture degree program), Alexandre Fauchère (Head of the Civil Engineering degree program). Responsible for Normal: Martin Arnold (Concept/CD), Sven Loskill (AD/Digital Director). Dynamic Frame (Film Production): Max Carlo Kohal (Director/DoP), Luzius Fischer (Executive Producer), Jeanna Koba (Producer), Sven Bischof (Production Assistant), Sven Brauchli (1 AC), Daniel Blumensev (Post Production Coordinator), Dave Bullivant (Editor), Sislej Vece, Noa Röthlisberger (Assistant Editor), Jonas Fischer (Color Grading). Toniq Sound Agency, Yves Gerber (Sound Design).
