Mona and Mateo for Volg: in the heart and on the finger
Many people are moving from the countryside to the city. Mona and Mateo have created a digital campaign that keeps alive the longing for country life and the village store. After all, many of them move back sooner or later.
Under the motto "Volg forever", four sensitive video portraits were created of young people who currently live in the city. They share their thoughts about their current lives and their connection to the village.
To ensure that the message remains not only in the minds but also on the fingers of the target group, the matching pairs of "Volg" and "forever" rings are advertised and sold on social media. These were specially cast from high-quality sterling silver by Zurich-based studio NOZO Jewelry according to the creative agency's design.
"MUM is as creative as it is surprising, which makes it all the more fun to explore unconventional avenues for Volg with the agency," says Tamara Scheibli, Head of Communications and Advertising at Volg.
Responsible at Volg: Alina Dittli (Project Manager Social Media), Tamara Scheibli (Head of Communication/Advertising). Responsible for concept and implementation at Mona and Mateo: Joëlle Frutiger, Sina Münger, Nico Yang, Hannah Mey, Joshua Eslava, Noeline Helfenfinger, Elias Schröder, Mona Fluri, Mateo Sacchetti. Photography: Moritz Schermbach. Video production: Matthias Kappeler and Lara Lienhard. Rings: NOZO Jewelry.
