How life plays out

Theater Publicis has filmed the difference between life and death for the Zurich Schauspielhaus - a dream job for any director: Patrick Senn from Condor was given the opportunity to turn all the clichés of high drama, or perhaps better melodrama - with suicide, manslaughter and happy endings - into an all-round blow about the whole of life. And in just a few seconds. The emotionally charged spot for the Zurich Schauspielhaus is based on an idea from Publicis. The advertisers took their cue from Oscar Wilde, who famously once said: "I love acting. It is so much more realistic than life." Markus Gut's team is now "bringing this statement to life" for the Zurich Schauspielhaus. Actors from director Matthias Hartmann's ensemble are involved. They interpret the core message of the commercial "Wie das Leben so spielt" in a variety of ways. Because life writes a new script every day, and in the theater you have the opportunity to experience it live and up close. In short: great cinema on the stage that means the world. The commercial is running in all arthouse cinemas and has been on air since the beginning of September.   
Andreas Panzeri