USA: Top 100 media companies gain 6.6 percent
The top 100 leading American media companies generated over $268 billion in 2005. This represents a 6.6 percent increase over the previous year.
The top 100 leading American media companies generated over 268 billion dollars in 2005. This corresponds to an increase of 6.6 percent compared to the previous year. Time Warner continues to lead the rankings with a turnover of over 33 billion dollars (+0.9 %), according to the Leading Media Companies Report published by the US trade magazine Advertising Age. Time Warner owes its success to an Internet and cable offensive, followed by cable provider Comcast Corporation in second place with 22.08 billion dollars, displacing Viacom. Last year's runner-up is now in ninth place with a turnover of 8.25 billion. This loss of place results from the integration of the company into CBS Corporation, which itself achieved a turnover of 11.8 billion dollars (7th place).
Internet steals advertising revenue from other mediaAd Age describes the Internet as the ultimate distribution system - if not today, then definitely in the future. 14 of the 100 companies earned 16.92 billion dollars from advertising and subscriptions in 2005. Google occupies 19th place (3.71 billion), Yahoo 21st (3.67 billion). AOL, however, is in the lead with 6.32 billion dollars.
Around 135 billion dollars were generated in the TV sector. 103 billion came from the cable segment and 31.75 billion from network broadcasters. Although advertising revenues in the cable segment did not decrease in 2005, growth in the current year has already fallen from eleven percent to 2.6 percent. Network broadcasters, on the other hand, were able to increase their revenues by 5.4 percent - thanks to the Winter Olympics and political advertising.
Magazines on the rise Advertising revenue is also slowly migrating from print to the internet. 35 companies were only able to achieve just 35.68 billion dollars in this area, which represents growth of 2.1 percent. Magazines, on the other hand, seem to be doing a little better. 30 media companies generated 20.39 billion dollars, which corresponds to an increase of six percent.
Internet steals advertising revenue from other mediaAd Age describes the Internet as the ultimate distribution system - if not today, then definitely in the future. 14 of the 100 companies earned 16.92 billion dollars from advertising and subscriptions in 2005. Google occupies 19th place (3.71 billion), Yahoo 21st (3.67 billion). AOL, however, is in the lead with 6.32 billion dollars.
Around 135 billion dollars were generated in the TV sector. 103 billion came from the cable segment and 31.75 billion from network broadcasters. Although advertising revenues in the cable segment did not decrease in 2005, growth in the current year has already fallen from eleven percent to 2.6 percent. Network broadcasters, on the other hand, were able to increase their revenues by 5.4 percent - thanks to the Winter Olympics and political advertising.
Magazines on the rise Advertising revenue is also slowly migrating from print to the internet. 35 companies were only able to achieve just 35.68 billion dollars in this area, which represents growth of 2.1 percent. Magazines, on the other hand, seem to be doing a little better. 30 media companies generated 20.39 billion dollars, which corresponds to an increase of six percent.
