SwissRadioDay - Bridging the gap between tradition and next gen
SwissRadioDay 2025 was a resounding success and provided the Swiss radio industry with both inspiration and opportunities for exchange: Over 341 guests gathered at the Kaufleuten in Zurich, and more than 300 participants followed the event online.
SwissRadioDay is the most important industry gathering for the Swiss radio industry and brings together leading figures, radio producers and interested parties from all language regions. The event has been jointly organized by SRG and private radio stations since 1999 and is free of charge for all broadcasters and partners - thanks to numerous industry partners such as Swisscom Broadcast, SRG, VSP, RRR, Unikom, SwissMediaCast, Digris, SUISA, Swissperform, IFPI, Corall and the SRD magazine advertisers.
Big tech and digital change
The program included expert presentations on top topics such as the impact of Big Tech on the industry (Dr. Martin Andree), media policy and media mandate (Susanne Wille, SRG SSR) and new strategies to strengthen radio in the digital transformation. Other focal points were AI, copyright, digitalization after the FM switch-off and the change in media use. For the first time, TikTok impressions of Gen Alpha were also presented, a fresh look at the reception of radio among the youngest generation - and a tangible bridge to Next Gen.
Exchange and networking
In addition to the sessions, there were networking lunches and numerous opportunities for direct exchanges with colleagues and experts. SwissRadioDay is also traditionally a place for workshops and discussion panels, where the focus was on innovations such as new podcast concepts, social media integration and industry-specific AI applications.
...and next year?
On August 27, 2026, the industry can once again look forward to the industry meeting at Zurich's Kaufleuten
